
FOREIGN OWNERSHIP IN COMMUNICATIONS:
ARE THE RESTRICTIONS OUTDATED?
DONNA M. DIPAOLO With passage of the telecommunications act of 1996, Congress has gone a long
way toward a much-needed opening and reform of the domestic telecommunications
market. Among other historic actions, the new law removed regulatory barriers
between provision of local and long distance telephone service, and between
cable television and telephone service. As Robert Mayer, senior manager of Deloitte
Touche, was quoted as saying, "It's the industry equivalent of the Berlin
Wall being broken down."(Note 1) However,
one area considered for action but ultimately left intact- section 310 of the
1934 Communications Act, as amended, which restricts the holding of radio station
licenses by aliens (including corporations) and foreign governments-may be worthy
of another look.
Ms. Donna M. DiPaolo, Department of State, received Distinguished Essay recognition in the 1996 Chairman, JCS, Strategy Essay Competition for this paper, written while she was a student at the Industrial College of the Armed Forces.
The rapid pace and seemingly endless scope of technological change in communications/information delivery are, of course, worldwide phenomena. Reforms of the domestic market, while essential, may not be sufficient to allow U.S. firms to compete globally and U.S. consumers to receive a complete and truly competitive range of services. With such trends as development of direct broadcast satellite delivery systems, worldwide computer links, and convergence of communications and broadcast technologies, we need to ask whether legislative and regulatory constraints on foreign ownership of common carrier and broadcast licensees have become anachronisms with respect to their original policy goals. More importantly, we need to ask whether existing restrictions on foreign ownership are actually hindering other important policy goals. For example, foreign ownership restrictions may be impeding us from dealing effectively with the growing bilateral and multilateral agenda of "cultural trade" disputes in which some of our largest and most important trading partners try to control communications content beamed across their borders. Possible protectionist motivations notwithstanding, their expressed concern is whether "globalization" of information will in reality mean "Americanization" of their societies and cultures.
In November 1995, after a review of some of these questions, the Federal Communications Commission (FCC) adopted new enforcement standards that permit the relaxation or removal of foreign ownership restrictions on radio common carrier licensees on the basis of reciprocity. Like the abortive congressional debate, FCC action stopped short of reaching broadcast licensees because of traditional political concerns about foreign influence in the American broadcast industry. Was the FCC movement sufficient? While this essay cannot explore all facets of the issue, it will examine whether the original legislative intent-protection of national security-of foreign ownership restrictions in communications is still relevant and, if so, whether existing restrictions provide the desired protection or are even practical given the rapid advance of technology. Also covered are the possible benefits of modifying or eliminating these regulatory hurdles to help U.S. firms meet new technological and global competitive challenges.
What Are They?
(a) The station license required under this chapter shall not be granted to or held by any foreign government or the representative thereof. In plain language, 310(a) bars foreign governments and their representatives
from holding radio licenses in their own right. Section 310(b) applies to common
carrier radio, broadcast radio and aeronautical service licenses,(Note
2) barring private foreign investors and foreign corporations from holding
such licenses and prohibiting aliens from sitting on the board or becoming an
officer of a licensee. To guard further against foreign control of licensees,
the law imposes a foreign ownership limit of 20 percent of the shares of a company
holding such a license. That limit is fixed; the FCC has no discretion in its
application. However, the statute permits a greater measure of foreign participation,
as opposed to control, via parent or holding companies
While the applicability of the statute's direct control tests is fairly clear,
the interpretation of the section 310(b)(4) public interest test is less straightforward.
On its face, it would appear that greater than 25 percent indirect foreign control
or ownership would be permitted, unless the Commission finds the public interest
would be harmed. However, in enforcing this provision, the FCC has interpreted
the provision as a bar to investment, presuming that the 25 percent holding
company limit should not be waived unless the potential investor can demonstrate
no harm.(Note 3) In the Commission's own words,
section 31 (b)(4) "gives the Commission discretion to allow higher levels
of foreign ownership as long as the Commission determines that such ownership
would not be inconsistent with the public interest." (Note
4) The FCC has exercised this discretion on several occasions, albeit "usually
. . . where the alien . . . influence will be nonexistent or minimal" and
the aliens involved are "citizens of close allies" or "even former
United States citizens."(Note 5)
Why Are They There? Congressional debate prior to passage of the Radio Act of 1927 highlighted
opposing points of view on foreign ownership restrictions. While proponents
of eliminating loopholes in the earlier legislation viewed the restrictions
as necessary to prevent alien activities against the United States in time of
war, opponents pointed out that the country already had even greater power-to
seize radio stations-"in time of war or peril."(Note
7) Gregory Sidak concludes that the final act indicated that Congress "believed
the national security interests involved to be sufficient to require heightened
safeguards to protect the airwaves from foreign influence"(Note
8)
The Communications Act of 1934 tightened foreign ownership restrictions by
extending their application to holding companies. In making this and other changes,
the Act put an end to discussion of outright government ownership of radio and
attempted to deal with the now heavy competition for radio spectrum use. Continuing
to assert national security concerns in the strengthened foreign ownership limits,
Congress drew on "lessons that the United States had learned from the foreign
dominance of the cables and the dangers from espionage and propaganda disseminated
through foreign-owned radio stations in the United States prior to and during
(World War I)."(Note 9)
What's Their Impact? The other factor making section 310(b) restrictions perhaps more important
than their limited scope might suggest is related to international telecommunications
policy and multilateral politics. In its quest for greater multilateral liberalization
in trade generally, and in telecommunications services in particular, the United
States has repeatedly encountered resistance from other countries, even close
trading partners, on the grounds that because of section 310 the U.S. does not
come to the table with "clean hands." Such resistance is essentially
protectionist, based on other countries' concerns about the size and competitive
strength of the U.S. industry. Nonetheless, section 310 does impede these negotiations.
As Senator Byrd noted, "Even though Section 310 has not prevented access
into our market, the existence of the section has been used by foreign countries
as an excuse to deny U.S. companies access to their markets."(Note
18) The search for a way around this policy obstacle, in fact, was at the
core of the reciprocity proposals explored recently both by Congress and the
FCC, under which the United States would use waivers of section 310(b)(4) restrictions
as leverage to pry open foreign markets.
However, another policy obstacle is even less amenable to solution. The advance
of new communications technologies has added different twists and renewed intensity
to what have been traditionally referred to as audio-visual policy disputes,
for example, French and U.K. foreign content quotas for television programming.(Note
19) In the last few years, proponents have promoted the term "cultural"
policies, based on the rationale that protectionist regulation is needed to
preserve national "cultural" identity against the onslaught of international
(American) programming and other information flows (such as magazines). For
example, several such disputes have arisen since 1992 with Canada, our closest
neighbor to the north and largest trading partner. Sitting uncomfortably in
the shadow of the 10-times larger U.S. market, Canada has imposed prohibitive
tariffs against a U.S.-produced Canadian version of Sports Illustrated,
ejected a U.S. country-music video cable television channel in favor of a new
Canadian one, and built regulatory walls against planned investment by a U.S.
direct broadcast satellite firm. In these and other cases, U.S. attempts to
assert the underlying economic protectionism of these policies have been countered
by arguments that the United States itself conducts cultural nationalism through
section 310(b) restrictions.
Such "cultural" trade disputes are likely to proliferate rather than decline as the trend toward convergence of communications systems accelerates. They may grow more complicated to solve, as the ultimate source of programming becomes more obscure-for example, video-on-demand brought into the home via Internet? But, for the United States, the policy importance of ensuring maximum market opening for communications exports will remain high. By current measures, the entertainment industry is the second-largest export earner for the United States. To the extent that section 310 restrictions retard export efforts, their policy significance will increase.
An Evolving Definition Initially, the FCC interpreted section 310 to reflect a generalized national
security objective, but that interpretation has changed over time. In 1958,
in reaction to a court challenge,(Note 22) the
Commission was pushed to adopt a somewhat more precise view mirroring the original
intent of section 310, to wit, preventing alien activities against the U.S.
Government during wartime. Relying on the legislative history of the Radio Act
of 1927, the court rejected conflicting contentions that section 310 was a much
blunter (and ultimately more expansive) tool, designed to block "foreign
influence" or an "alien tinge" generally in U.S. broadcast activities.
In 1974, Congress revised section 310, adding nothing new to the definition
of national security concerns, but limiting the section's applicability to common
carrier, broadcast, and aeronautical radio services, areas that at that time
were seen to most directly affect national security.
The Current Congressional View
However, discussion of national security concerns per se was brief. In large part, this was due to the fact that foreign ownership restrictions in broadcast licensees, as opposed to common carriers, were never seriously discussed. According to staff members on both sides of the political aisle, removal of foreign ownership restrictions in broadcast would have been too sensitive politically, in view of the dominant influence exercised by the broadcast media over news and other information received by the American public. The administration supported this viewpoint with testimony on the need for continuing to treat broadcast and common carriers differently for purposes of section 310 (b) (4) limits.24 Limiting proposed Congressional action to common carriers, the few comments related to "national security" concerns ranged from political statements such as that by Rep. Gene Taylor (D-Miss) expressing opposition to foreign ownership, to closed-door Administration explanations of law enforcement concerns. The latter were described by Senator Byrd as follows:
The FBI has indicated to me its grave concern over foreign penetration of
our telecommunications market. Foreign governments whose interests are adverse
to the U.S., foreign drug cartels, international criminal syndicates, terrorist
organizations, and others who would like to own, operate or penetrate our telecommunications
market should be prohibited from doing so.(Note 24)
In response to such concerns, both chambers, in particular the House, would have given the President latitude to block any waiver of section 310(b) restrictions on grounds including national security and law enforcement concerns. The Senate bill also specifically provided that nothing in the new legislation would affect the President's ability under the Exon-Florio law to block mergers or acquisitions by foreign interests for the sake of national security. However, when House and Senate conferees were unable to reconcile the two versions, both Congressional proposals were abandoned during the final stages of enactment of the 1996 Telecommunications Act.
FCC Action COpening Pandora's National Security Box In so doing, however, the FCC also compiled a much more extensive public record of industry views on the national security issue, and itself addressed the question of what national security concerns still apply in this area.
Taking much the same logical path as Congress and hoping to use new flexibility in section 310(b) as market-opening leverage for U.S. firms abroad, the FCC went even further by expliciting linking economic to national security concerns. In fact, it would appear that the Commission, unlike Congress, looked directly through an economic prism in evaluating the national security implications of a proposed investment. For example, the FCC Notice of Proposed Rulemaking (NOPR) in the above-mentioned matter notes:
The original national security rationale for limiting foreign ownership in
a parent corporation has less applicability today than it had in the 1930's.
Today there is a plethora of service providers. No single licensee which is
owned in part by a foreign corporation could take over the wireless or wireline
services in the United States in a time of war.(Note
26)
Further, the NOPR comments that:
In addition, our current approach to considering foreign entry into U.S. radio-based
telecommunications and broadcast markets through application of Section 310(b)(4)
may not be the most effective means of promoting global competition in these
areas. It may be that our decisions in public interest determinations under
Section 310(b)(4) should more directly consider how the decision will influence
the development of a competitive market for international communications services.(Note
27)
These questions about the continued relevancy of the original national security rationale of foreign ownership restrictions, and the growing importance of economic concerns, were not new ones. They were the culmination of an academic and policy debate dating back to the Arab oil embargo and OPEC price hikes in the early 1970s, which caused many Americans to question the wisdom of permitting large inflows of foreign capital to purchase U.S. real estate and enterprises. The Committee on Foreign Investment in the United States (CFIUS) was created in 1975 to provide an interagency review of foreign investment. CFIUS' role was advisory, limited to examining the national security implications of such investments and making policy recommendations.
Although CFIUS reviewed fewer than 30 investments between 1975 and 1988 and
recommended action against none,(Note 28) concerns
about foreign investment grew once again in the mid-1980s, reflecting several
factors-the emergence of Japan as an economic power, a growing trade deficit,
decline of the U.S. dollar, and new technological and competitive challenges
facing U.S. industry. In 1988, passage of the Exon-Florio Amendment gave teeth
to the CFIUS process by permitting the President to block a foreign investment
which might be harmful to national security.
The debate over the definition of national security was crystallized by the
authors of a 1990 study on U.S. National Economic Security in a Global Market,
who recommended that the national security community "redefine national
security to include economic security"(Note
29) and that government and industry "recognize that national competitiveness
is a national security issue."(Note 30)
Although the authors looked at foreign investment generally, and did not specifically
examine the communications industry, their conclusions support the apparent
movement by both the FCC and Congress in this direction. However, since both
bodies stopped short of a formal redefinition of national security, the debate
remains open. What we are left with is the initial question, whether the original
national security goals of the Communications Act of 1934 are still served by
the foreign ownership restrictions in section 310, plus an additional one-"Even
if economic interests should arguably be a component of national security, are
those economic interests advanced by maintaining foreign ownership restrictions?"(Note
31)
Some analysts argue strongly that, in fact, section 310 restrictions (and similar ownership restrictions in other industrial sectors) are protectionist measures, ineffective at best in protecting the initial national security concerns of the legislation and downright harmful with respect to improving the competitiveness of the broadcast industry. In addition, as explored above, the existence of section 310 has proved an impediment in efforts to open foreign telecommunications and audio-visual markets to U.S. firms. As described in the following section, these arguments were also made in force by industry respondents to the FCC's NOPR.
And Trying To Close It Again adhering to the Section 310(b)(4) benchmark as the limit on the indirect
equitable interest aliens may have in a company that controls a licensee does
more to hurt the broadcast industry than it does help without any countervailing
public interest benefit. (Note 34)
Heftel also drew the distinction between foreign control and participation, asserting
the issue is not the source of programming, but who decides what programming
will be placed on a broadcast station. British programming is a mainstay on
public broadcasting, for example, but it is U.S. citizen-controlled licensees
who decide whether such programming should be broadcast at all.(Note
35)
Furthermore, the company compared the freedom of cable television operators
(despite the fact that many originate their own programming) to attract foreign
investment, with the restrictions faced by broadcasters. Heftel therefore urged
that the FCC permit indirect foreign investment in broadcast enterprises on
"essentially the same basis" as common carriers.(Note
36)
The Motion Picture Association of America, Inc. (MPAA) presented even stronger views than Heftel in support of liberalized foreign investment in broadcast. MPAA noted,
Historically, the U.S. Government had been concerned that foreign control
of mass media facilities would confer control over the content of widely available
broadcast material, which could lead to the possibility of foreign propaganda
and misinformation. These fears were not unreasonable during a period when there
were relatively few sources of information available to the public. MPAA does
not believe that foreign ownership provides the same sort of risk in today's
environment, where sources of information have multiplied tremendously.(Note
37)
With respect to the FCC's specific proposal, MPAA supported establishment
of a reciprocity test, as least until multilateral commitments on liberalization
of basic telecommunications and communications services (including audiovisual
and multi-media) could be achieved.(Note 38)
Arch Communications Group took a view similar to MPAA's. While supporting
a reciprocity test to encourage opening of foreign markets, Arch noted that
"there is less justification" for the national security precautions
of section 310 "since there are a variety of service providers" today
than when the statute was enacted. "As a result, no single licensee, (partially
owned by a foreign corporation or not) could take over all the wireless or wireline
services in the U.S. during a time of war."(Note
39)
In its final Report and Order (adopted November 28, 1995), the FCC
summarized industry and Administration comments and concluded that foreign ownership
of broadcast licenses continued to present different questions than for other
types of radio spectrum licenses. It noted that, "Because common carriers
generally exercise no control over the content of their transmissions, .
. . commenters (supporting a reciprocity test) find little basis for concern
over national security"(Note 40) (emphasis
added). However, the Commission concluded that the same, albeit diminished,
national security concerns that led to the original enactment of section 310
still remained with respect to broadcast. In its view, the central concern is
that "foreign control of a broadcast license confers control over the
content of widely available transmissions"(Note
41) (emphasis added).
Reconciling Intent and Current Reality If a foreigner is intent on harming the U.S., how does it possibly advance
U.S. national security to forbid him from providing wireless common carriage
while allowing him to provide wireless carriage of messages by satellite to
and from U.S. territory? A well-financed enemy of the U.S. would be perfectly
happy to be licensed to transmit sensitive information by satellite on a private
carriage basis and forgo the opportunity to hold out his transmission capacity
for hire on a common carrier basis.(Note 42)
Noting another inconsistency in the law, Sidak comments
It is remarkable that the national security rationale for section 310 (b)
continues to be cited when Congress in effect compromised, if not repudiated,
that objective when it amended the Communications Act in 1971 and 1974 to permit
the FCC to license foreign amateur radio operators" (on a reciprocal bilateral
or multilateral basis).(Note 43)
Presumably, national security could be compromised whether the foreign operator presented him/herself as an amateur or professional in the radio field.
However, proponents of section 310 would argue that technological vulnerabilities in one area, whether or not they could be exploited in another, nonetheless remain in need of protection. The 1994 report of the National Communications System on The Electronic Intrusion Threat to National Security and Emergency Preparedness Telecommunications notes:
The telecommunications infrastructure in this country is evolving toward an
environment featuring a high degree of interconnectivity between network elements,
interconnection of carrier signaling networks, customer control of virtual network
configurations, and other types of advanced intelligent network functions. The
demand for broadband applications, such as video services, over public networks
is also creating the need to implement technologies that can deliver these services.
Based on previous examples of electronic intruder flexibility and ingenuity,
it must be assumed that electronic intruders are poised to take advantage of
these new technologies and services as they are implemented in the PSN (public
switched network).(Note 44)
Foreign ownership of key parts of this increasingly interconnected network
gives pause to many members of the national security community, which does not
have the luxury of dedicated communications. Rather, the communications systems
used for Federal Government generally, including for military command and control
and for managing emergencies, all depend in whole or in significant part on
private industry.(Note 45) Cooperation from the
private industry is therefore needed to ensure that national security goals
can be met. Concerns along these lines are deeply held: "When the effectiveness
of command-and-control communications is in jeopardy, so is the ability to handle
emergencies, the capability to prosecute war, and the credibility of deterrence."(Note
46) Furthermore, there may be some situations today, harkening back to the
original Radio Act concerns, where communications from a particular defense
installation might be compromised by radio signals from a foreign-owned or controlled
transmitter.
A key argument against this line of thought is the assumption that investors of a foreign power with unfriendly attitudes toward the United States would be unlikely to seek FCC licenses to begin with. Presumably, a declared or soon-to-be enemy would not want to engage in a long regulatory proceeding to obtain a base of operations. In any case, the effort would be futile because an obvious enemy clearly would not receive FCC approval. For that matter, even if section 310 did not exist, such an investment would likely be rejected under the Exon-Florio investment review process. As an ultimate fallback, the U.S. Government has emergency and wartime powers under section 606 (c) of the Communications Act enabling it to seize radio stations and wireline facilities.
It is unfortunate, albeit understandable, that testimony on this issue by the FBI and other interested agencies has been for the most part classified. One can speculate, however, on the kinds of national security and law enforcement concerns these parties may have raised behind closed doors. One concern might be the possibility of espionage. For example, the foreign owners of a common carrier could install equipment ostensibly to record traffic for business purposes (such as "quality control") and permit monitoring by intelligence operations of their own country or other interests unfriendly to the United States. In an "information warfare" scenario, foreign control of a carrier operating in the United States could open the door to contamination of key domestic switches, giving the foreign power the ability to cause a short (but carefully targetted) or prolonged "crash" of a critical portion of the public switched network, with devastating consequences.
While these two speculative scenarios might give real cause for concern, however, proponents of lowering U.S. legal barriers to foreign investment would point out that maintaining section 310 does not ensure against such espionage or information warfare. Rather, section 310 licensing restrictions merely complicate the job of foreign agents, forcing them to seek out and compel an accomplice employed by a duly licensed carrier to carry out any proposed scheme. Further, the redundancy built into the U.S. network, in addition to its sheer size, does provide at least some protection against direct security threats.
More prevalent (and probably more realistic) than concerns about espionage
and sabotage are those about psychological warfare and subtle erosion of the
national will to fight against a perceived enemy. Even textbooks note that "broadcasting
has political and social power because of its unique ability to communicate
instantly with an entire nation, . . . bypassing officialdom by going directly
to the people."(Note 47) It is this particular
content concern that led both the FCC and Congress to consider waiving foreign
ownership restrictions with respect to common carriers, but not for broadcast
entities. And it is this concern which, by virtue of its inherently political
nature, is the most difficult to evaluate, especially given the rapid march
of technological advance in the communications industry. However, a comment
by one analyst gives food for thought: "There is no doubt that foreign
propaganda broadcasting can be, and is, effective under some conditions. One
condition for effectiveness is that the recipient population does not trust
its own domestic broadcasts."(Note 48)
Perhaps the overriding question at this point in time is one which will be addressed in the next section:
As information technology and systems become ubiquitous, is it reasonable
to maintain restrictions on foreign ownership of common carriers based on national
security concerns, when sensitive information could just as easily be transferred
using facilities not based on common carriage?(Note
49)
In this context, of course, "sensitive information" should be taken to include political as well as military messages. And with the advent of convergence, does it make sense to differentiate between common carrier and broadcast licensees for this regulatory purpose?
Whether, as some claim, we are entering a new era, a so-called "information age," or merely experiencing an incredibly rapid surge in information and communications technology, the questions are the same. Where is the technology taking us, and how will it affect systems, individuals and societies? How will information be conveyed, and who will control the content? Will it even be possible in all cases to trace the origin of a message or program? Since we are still in the midst of this "revolution," the answers are not readily apparent. But there are at least three trends that are relatively clear, and relevant to the question of the continued validity of foreign ownership restrictions in communications-direct broadcast satellite technology, increasingly global computer links, and the convergence of information and communications technologies generally. As one analyst argued:
The new information technologies will not single-handedly destroy the state,
but they will remove from it the exclusive control over information. The days
of the sovereign government, restricting the access of its citizens to ideas
about the world they live in, are clearly almost over.(Note
50)
Direct broadcast satellites have had a dramatic impact on how the world receives both its news and its entertainment. So long as potential viewers are within a given satellite's "footprint" and have the gadgetry (now down to a small sized dish fitting on a windowsill), the programming carried by the satellite is within reach. Canadian regulators recently learned this lesson, much to their annoyance. Despite regulatory barriers to the delivery of television signals within Canada by foreign-owned direct broadcast satellite companies, thousands of Canadian citizens living near the U.S. border defied their government's policy by purchasing satellite dishes in the U.S. and installing them in their homes. The burgeoning "gray market" helped force a review of government policy.
The well-documented "CNN effect" is illustrative of the power of
satellites in conveying news to citizens of the world. More timely than reports
via traditional news distribution mechanisms, CNN news broadcasts have had dramatic
impact on government decisionmaking from Baghdad to Washington to Tokyo-in time
of war, economic crisis, or global celebration. Such global channels, whether
owned by U.S. citizens or Libyans, share one characteristic-they "have
no respect for political boundaries."(Note 51)
The Internet is the most visible symbol of another technological breakthrough-desktop
access to worldwide data bases, and desktop ability to communicate via computer
to individuals, businesses, and governments around the world. According to one
estimate, at least 30 million people, dispersed over 60 percent of the globe,
are now using the Internet.(Note 52) Controlling
information flows over the Internet is now a major policy focus of many governments,
although experience to date in limiting flows has been challenging. For example,
the online service CompuServe, Inc., was faced with a technological challenge
after German officials undertook an investigation of distributors of on-line
pornography. Because CompuServe was unable to block access to a specific geographic
location, it temporarily suspended access to the challenged newsgroups for 4.3
million of its users. Service was not restored for almost 2 months, until the
company had implemented a blocking device for consumer use. U.S. companies expect
similar challenges in their other foreign ventures. Peter Krasilovsky, an analyst
with Arlen Communications Inc., stated:
In France, the whole Internet is considered an American cultural imperialism
plot. So to succeed in a market that is critical to them, what U.S. companies
have to do is show a real sensitivity to the needs of European users and establish
partnerships with local providers to make the path in as smooth as possible.(Note
53)
The effects of satellite and computer technologies are relatively easy to see, however, compared with the effects of the coming convergence of information and communications technologies. What will happen when individuals can command at-home delivery of news programs through the Internet, or send political messages to a global audience, or receive video on demand? The prognosticators have begun circling, but no one can claim to be blessed with 20-20 foresight in this area. One interesting perspective is that, instead of the opportunities brought by convergence turning people into "citizens of the world," the opposite may happen:
The proliferation of microbroadcasters may promote a precisely opposite effect
of localizing, rather than globalizing, the way world events are viewed-a de-CNNization
of perception. Communities of interest, too small to be reached profitably by
mass media, could be reached by targeted means. As each community's version
of the news becomes subject to its own filters and slants, manipulating mass
audiences will become increasingly difficult.(Note
54)
In such an environment, how constraining would section 310 restrictions be?
In all likelihood, not very (if at all) with respect to the initial national
security goals of those restrictions, or even in promoting "economic national
security" goals. To the contrary, it seems that the future which technology
is bringing us will be a fast-paced one, with furious competition between firms(Note
55) and an increasing need for international strategic alliances. In this
atmosphere, the existence of regulatory constraints such as section 310 restrictions
may serve only to slow the ability of firms to compete in the new environment,
and to bring new services to American consumers.
The over-200 year "American experience" has been based on a seemingly inherently contradictory combination of steadfast allegiance to bedrock principles and a taste and talent for dynamic change. Thus, even our most basic laws are continually subject to reassessment. Legislators or politicians have proposed "fundamental" changes to our tax structure so often, just within the last 15 years, that it is difficult to recall the precise number. The "v-chip" provisions of the 1966 Telecommunications Act have surprised (and angered) many strict Constitutional constructionists by threatening government intervention into the content of television programming via a violence-rating code. It is in fact hard to think of any law which passage of time and changed conditions do not make vulnerable to review. Foreign ownership restrictions in communications are no exception; indeed, many would argue that they constitute a prototype of an outdated law. Political sensitivities about broadcast aside, the press of new technologies make this an appropriate, and necessary, time to revisit the need for these provisions.
Despite the cursory nature of the examination in this paper, it should be clear that section 310 restrictions have, in almost every since, outlived their initial purpose. War and communications have changed dramatically since the 1904 Russo-Japanese War, and even since the enactment of the 1934 Communications Act. In a world where former enemies are friends, where Rupert Murdoch attempts a direct broadcast satellite venture with a Chinese company, where Russian troops work under the NATO flag in Bosnia, where U.S. military forces emphasize their future role in operations other than war, change becomes the norm and not the exception.
Recent movement by the FCC and dialogue in the Congress are both encouraging.
However, the question remains whether the reciprocity approach undertaken to
liberalize foreign investment in common carriers will permit fast enough openings
to keep pace with technology developments. Clearly, the FCC is taking a gamble,
predicated on its and the administration's best analysis of the multilateral
political dynamic, and whether a reciprocity policy will encourage sufficient
and quick market openings in other countries. But the gamble has not been explicitly
explored; while industry comments were plentiful, they did not bring into focus
the potential policy impacts of new advances in technology.(Note
56)
At the same time, legislators need to open a dialogue on the broadcast issue.
For too long, it has been a "sacred cow" that all participants, industry
as well as politicians, have feared to touch. In attempting to redefine national
security concerns as "economic national security," or in introducing
economic concerns to the evaluation of national security, policymakers have
correctly analyzed the fundamental importance of economic strength to the continued
viability of the United States. However, for U.S. firms, products and services
to be truly competitive on a global basis, we will need to alleviate the concerns
of other countries about U.S. "cultural imperialism" being conducted
through new information and communications technologies.(Note
57) A first step in that long-range and difficult effort should be to revisit,
and perhaps drop, our own outdated and ineffective barriers.
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Essay on Strategy XIV
3
Section 310 (47 U.S.C.), in relevant part, provides that:
(b) No broadcast or common carrier or aeronautical en route or aeronautical fixed radio station license shall be granted to or held by-
(1) any alien or the representative of any alien;
(2) any corporation organized under the laws of any foreign government;
(3) any corporation of which any officer or director is an alien or of which more than one-fifth of the capital stock is owned of record or voted by aliens or their representatives or by a foreign government or representative thereof or by any corporation organized under the laws of a foreign country;
(4) any corporation directly or indirectly controlled by any other corporation of which any officer or more than one-fourth of the directors are aliens, or of which more than one-fourth of the capital stock is owned of record or voted by aliens, their representatives, or by a foreign government or representative thereof, or by any corporation organized under the laws of a foreign country, if the Commission finds that the public interest will be served by the refusal or revocation of such license.
No matter how they have been interpreted over the years, section 310 restrictions
seem to have been clearly grounded in national security concerns. According
to an exhaustive legislative history compiled by analyst J. Gregory Sidak, the
origins of these concerns date back to the use of wireless communications by
the Japanese Navy in the 1904 Russo-Japanese War.(Note
6) Examining the lessons from this war, the Interdepartmental Board of Wireless
Telegraphy appointed by President Theodore Roosevelt recommended that the nascent
wireless communication industry be brought under government control. The Navy
was given responsibility for carrying out the recommendation, but was unable
to gain popular and Congressional support for government monopoly of this fast-growing,
exciting industry. However, the Navy successfully persuaded Congress of the
potential military importance of radio, and foreign ownership restrictions were
written into the Radio Act of 1912 to prevent foreign agents from transmitting
radio messages, especially during wartime.
On their face, section 310 (b) restrictions appear to have quite narrow application.
Cable television, direct broadcast satellite, subscription television, and subscription
video program services are not considered either broadcast or common carrier
systems, and thus foreign ownership is not restricted.(Note
10) Nor are foreigners restricted from investing in U.S. firms that provide
private radio-based services (which may compete with cellular service providers),
or in equipment or telecommunications service providers that do not use the
radio spectrum.(Note 11) The section does not
block foreign telecommunications firms from operating or constructing fiber
optic facilities, or from resale activity.(Note 12)
Moreover, it is even possible for foreign carriers to enter the U.S. market
through lease and operation of the very broadcast and radio licenses controlled
by the provision.(Note 13) As recently as last
year, Senator Robert Byrd noted that section 310 "has not been very effective
and has not prevented foreign carriers from entering the U.S. market."(Note
14) However, the practical effect of section 310 restrictions is much broader
than might be thought given their limited scope, primarily because of two factorsCthe
increasingly integrated and international nature of communications firms, and
the law's policy impact vis-a-vis other countries. In 1986, section 310(b) was
cited as the rationale for refusing license renewal to 13 television stations
partially owned by a Mexican media firm.(Note 15)
More recently, BT's interest in a 20-percent acquisition of MCI, and similar
interest by Deutsche Telekom and France Telecom in Sprint, generated comments
to the effect that the proposed investment levels might have been greater "but
for" section 310(b) restrictions.(Note 16)
A long-standing complaint by foreign governments is expressed well by the European
Commission (EC) in a 1992 statement: U.S. restrictions on foreign ownership
of common carriers "virtually preclude (foreign companies) from offering
common carrier services in the U.S. using radio communications . . . because
most common carriers need to integrate radio transmission stations and satellite
earth stations into their networks."(Note 17)
Though brief, these examples indicate clearly that the twin new waves of technological
convergence and globalization of service providers were not envisioned in 1934,
or even in the not-so-long-ago world of AT&T dominance. In today's market,
firms are engaged in a feeding frenzy of strategic alliances and acquisitions
in all possible delivery modes, trying to hedging their bets against tomorrow's
developments.
"National security" is not defined in the Communications Act. Given
such concerns, it is perhaps not surprising that governments in general are
disinclined toward specific definition. Of course, industry-the probable target
of any regulation-prefers specificity and criticizes the lack thereof. The General
Accounting Office (GAO) addressed this question in the context of the 1988 Exon-Florio
Amendment to the Defense Production Act,(Note 20)
which gives the President authority to investigate and block foreign investments
threatening to impair national security. In a 1990 report, the GAO notes that
"national security" was not defined in Exon-Florio, and that legislators
expected it to be interpreted "broadly and without limitation to particular
industries." The GAO concludes nonetheless that lack of a specific definition
did not affect the ability of the review committee established under the law
to investigate investments.(Note 21) Likewise,
lacking a statutory or regulatory definition of national security under the
Communications Act, it is necessary to turn to usage, i.e. , how it has been
interpreted by the regulator, the courts and Congress.
In the initial stages of Congressional debate over the new telecommunications
law finally passed in 1996, both House and Senate members put forward proposals
to modify section 310(b), at least with respect to common carriers. While specific
terms of the two bills differed, both houses proposed permitting waivers of
the 25 percent limit on foreign investment in common carriers on a reciprocal
basis, that is, where the investor's home country allowed equivalent investment
for U.S. firms in its own market. The bills generated formal comment by the
Administration and other interested parties, mostly geared to the implications
of such legislative for the competitive posture of U.S. firms abroad. For example,
U.S. Trade Representative Mickey Kantor wrote to Senator Robert Byrd that authority
to remove the 25 percent limit "through international negotiations or on
the basis of similar levels of openness could lead in turn to the removal of
ownership restrictions and monopoly barriers to U.S. countries in key markets
abroad."(Note 23)
Although Congress found itself unable to act in this area, the FCC itself recently
completed debate on how broadly to apply section 310 to common carriers, and
under what conditions. In its November 1995, Report and Order in the matter
of Market Entry and Regulation of Foreign-Affiliated Entities (Docket No.
95-22), it established an "equivalent competitive opportunities" test
under which the (Note 25) percent limit on common
carrier investment could be waived-similar to the abortive congressional approach.
The communications industry took the FCC at its word and responded in volume
to the Commission's invitation to comment on the questions and issues presented.
At one end of the spectrum, the Minority Media and Telecommunications Council
(MMTC) asserted that "alien ownership in American media would make broadcast
owners even more distant from viewers than many of them are now," so that
listeners would not know who was providing programming.(Note
32) Heftel Broadcasting Corporation rebutted these comments directly, arguing
that "America no longer lives in a sheltered, dominating economy, untouched
by economic factors beyond her borders,"(Note
33) and
Since the determining factor for the FCC was whether foreign control of a licensee conferred control over the content of the transmission, then an analysis of how effective section 310 is in protecting national security goals should focus on that question. For example, looking at the totality of section 310, Greg Sidak notes that ownership restrictions apply only to common carriage, not private carriage, and asks:
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